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Building an FMCG Social Brand – Part 1
As part of our Social Brands 100 activity for 2012 we examined the global social media marketing communication activity of FMCG brands over a 12 month period. From this we have produced a report that...
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Building an FMCG Social Brand – Part 2
Last week we presented Part 1 of our ‘Building an FMCG Social Brand’ report which focused on the initial consideration of the consumer decision journey. This week we are proud to show you Part 2 –...
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Building an FMCG Social Brand – Part 3
Over the previous two weeks we presented part 1 and part 2 of our report on Building an FMCG Social Brand. Today we unveil part 3 – Post Purchase Experience and Advocacy Building an FMCG Social Brand –...
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Building an FMCG Social Brand – The Whitepaper
Over the past three weeks we have broken down our research about building an FMCG social brand into three easy to digest presentations. Here is the full piece of research presented as one whitepaper:...
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Social Brands 100 Q&A: Yorkshire Tea (Part One)
Yorkshire Tea has been around since the 1970s and is owned by Taylors of Harrogate. We spoke to Brand Communications Manager Dom Dwight about how the tea brand creates the right social media blend. In...
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From ASOS to Waitrose: Retail brands dominate Social Brands 100 shortlist
Retail brands make up a quarter of this year’s Social Brands 100 shortlist. Brands from sixteen industries appear on the list with Charity, Travel, FMCG and Publishing & Media the most represented...
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Social Brands 100 2013 – watch the livestream and follow #sb100
We’ve been busy these last few weeks getting the Social Brands 100 report to print and organising the launch, which takes place this Thursday (23 May) at the RSA in London. Space is limited, so...
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News: Electronic Arts’ game title No. 1 in Social Brands 100 2013
Video game Battlefield has taken the number one spot in Social Brands 100 – the annual report of brands leading the way in social. The ranking is dominated by the Retail industry this year, making up...
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Social Brands 100 launch
That was quite the launch we had on Thursday. Photos and video to come. Here’s the presentation of the findings in the meantime. Social Brands 100 2013 Launch from Headstream
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